Schedule of the 25th Central China (Hunan) Agricultural Expo

Major Activities

1. Forum on Agricultural Modernization Empowerment with China's Agricultural New Quality Productive Forces and 2024 International Rice Brand Conference[user2]  (to be held)

Date: November 15

Venue: 2F, North Entrance, Changsha International Conference Center

2. Pavilion Tour

Date: November 15

Venue: Changsha International Convention and Exhibition Center

3. Conference on Green Produce and Food Processing and Development & Investment Promotion Conference for Key Industry Chain Clusters

Date: November 16

Venue: 2F, North Entrance, Changsha International Convention and Exhibition Center

4. "Colorful Land" E-commerce Live-streaming Competition (CCHAE Final)

Date: November 16

Venue: 2F, North Entrance, Changsha International Convention and Exhibition Center

5. Summary Conference

Date: November 19

Venue: Changsha International Convention and Exhibition Center

Complementary Activities

1. Special Promotion Meeting for High-quality Characteristic Agricultural Products from Areas Lifted out of Poverty in Hunan Province

2. Promotion Meeting for High-standard, High-technology, High-output, and High-quality Demonstration Achievements in Grain Production of Changsha

3. Promotion Meeting for High-quality Agricultural Products in Hunan Province

4. Western China Fruit High-quality Development Conference

Series Activities

1. Production and Marketing Matchmaking Meeting for Professional Purchasers (5 Sessions)

2. (New Product) Release Conference of Relevant Brands (5 Sessions)

3. Award Activities

(II) Concurrent Activities

1. International Exchange Conference on Modern Agriculture in Central China

(1) Date: November 16, 2024

(2) Venue: Changsha International Convention and Exhibition Center

(3) Content: It is planned to invite leaders of agricultural departments, diplomatic envoys to China, industry experts, and entrepreneurs from Thailand, Malaysia, Kenya, Samoa, and other countries (intended guest countries of honor) to discuss exchanges and cooperation in agriculture with Central China. The aim is to deepen and consolidate the high-quality development of the Belt and Road Initiative.

2. Agricultural Investment Promotion Matchmaking Meeting of Hunan Province

(1) Date: November 16, 2024

(2) Venue: Changsha International Convention and Exhibition Center

(3) Content: It is planned to invite leaders from agricultural and rural affairs departments to interpret policies on the development of agricultural products and the food processing industry. Additionally, heads of agricultural and rural affairs departments from central provinces, representatives from key leading enterprises, and investment and financing representatives will be invited to share and discuss topics related to advanced technology, investment cooperation, and new quality productive forces. Furthermore, key agricultural investment promotion projects and their achievements from various cities and prefectures will be presented.

3. Conference on Financial Institutions Contributing to Rural Revitalization

(1) Date: November 17, 2024

(2) Venue: Changsha International Convention and Exhibition Center

(3) Content: Led by China CITIC Bank and Hunan Guoken Investment Co., Ltd.[user4] , the comprehensive service plan for rural revitalization will be released to provide all-round and multi-level financial support for rural revitalization.

4. High-quality Development Forum for the Fruit Industry in Western China & Matchmaking between Producers and Dealers of Fruit Products in Western China

(1) Date: November 17, 2024

(2) Venue: Changsha International Convention and Exhibition Center

(3) Content: It is planned to invite relevant leaders, experts, and scholars to deliver keynote speeches on the development status of the fruit industry, fruit quality, and other related topics. Additionally, relevant leaders, experts, scholars, representatives of key enterprises, and others will be invited to conduct in-depth discussions on the high-quality development of the fruit industry in Western China and focus on promoting characteristic fruits in Western China.

5. "Colorful Land" E-commerce Farmer Assistance Live-streaming Competition (Central China Final)

(1) Registration time: September-October 2024

(2) Date: November 15-19, 2024

(3) Venue: Changsha International Convention and Exhibition Center

(4) Content: Organized by the rural social affairs promotion department at the Ministry of Agriculture and Rural Affairs and the Central Agricultural Broadcasting and Television School, the Central China Final of the E-commerce Farmer Assistance Live-streaming Competition will be held during the CCHAE. Meanwhile, activities will be carried out for Internet celebrities to visit the exhibition. Internet celebrity live-streamers will be organized to select products on the site of the CCHAE and conduct live-streaming promotion of agricultural products in batches to boost the exposure and sales volume of agricultural products and expand the influence of the CCHAE.

(III) Series Activities

1. Award Activities

(1) Content: The CCHAE Organizing Committee and the professional review team will carry out the selection before the exhibition;

(2) Regular awards: CCHAE Gold Award, Organization Award, Outstanding Exhibitor Award, and Outstanding Purchaser Award;

(3) Special award: The Yuan Longping Award covers rice enterprises and brands. The Organizing Committee will provide supporting financial and capital institution coordination services and special preferential policies for the next CCHAE.

2. Centralized Promotion Meeting for High-quality Agricultural Products from Cities and Prefectures in Hunan Province

Content: It will organize cities and prefectures to promote public brands in the area and hold special promotion activities for high-quality agricultural products.

3. Promotion Meeting for Characteristic Agricultural Products from Areas Lifted out of Poverty in Hunan Province

Content: It will organize areas lifted out of poverty to promote the unique brand in each county and small but exquisite brands.

4. Procurement Matchmaking Meeting for Professional Purchasers

(1) Comprehensive Categories

① International Production and Marketing Matchmaking Meeting

Content: It will organize overseas high-quality exhibitors to conduct on-site production and marketing matchmaking with domestic imported food purchasers.

② Production and Marketing Matchmaking Meeting for High-end and High-quality Agricultural Products

Content: High-end retail terminals such as Sam's Club, Freshippo, Dah Chong Hong, Shanghai Xike, PDL, and Metro will be invited to the exhibition site. High-end agricultural product exhibitors will be selected to hold the production and marketing matchmaking meeting for high-end agricultural products.

③ Production and Marketing Matchmaking Meeting for the Greater Bay Area

Content: Bulk purchasers in the Greater Bay Area will be invited to conduct on-site production and marketing matchmaking.

(2) Single Products

① Production and Marketing Matchmaking Meeting for Grain and Oil

Content: It will organize high-quality grain and oil exhibitors and invite provincial education, healthcare, trade union systems, relevant administrative departments, and large and small chain supermarket resources to conduct on-site production and marketing matchmaking.

② Production and Marketing Matchmaking Meeting for Fruit and Vegetable

A. Production and Marketing Matchmaking Meeting for Agricultural Wholesale Markets

Content: It will organize high-quality fruit and vegetable bases and major agricultural wholesale markets in Central China to carry out product appreciation and on-site production and marketing matchmaking.

B. Production and Marketing Matchmaking Meeting for Fruit and Vegetable Intensive Processing

Content: On-site production and marketing matchmaking will be carried out among fruit bases and key enterprises engaged in the processing of fruit drinks, canned food, and other foods.

③ Production and Marketing Matchmaking Meeting for Tea

Content: High-quality brand tea enterprises and key tea purchasers will be organized to carry out product appreciation and on-site production and marketing matchmaking.

④ Production and Marketing Matchmaking Meeting for Animal Husbandry and Aquatic Products

Content: It will organize high-quality exhibitors of animal husbandry and aquatic products to conduct production and marketing matchmaking with high-quality purchasers from the Guangdong-Hong Kong-Macao Greater Bay Area and other key regions in China.